3 Trends To Watch For In 2019

According to the recent National Pet Owners Survey conducted by the American Pet Products Association (APPA), the amount of money that people spend on their pets has gone up to $72.56 billion, which is an all-time high. With millennials slowly becoming the biggest pet owning demographic, there has been an increase in the number of pet owners who are willing to go the extra mile and pay more for healthy products and good quality services to help improve the health of the animals. This also means that the pet food industry is burgeoning with new trends coming up every year, which are aimed at catering to the many demands of the pet care community.

Here are three pet food trends that are touted to be big in 2019:

1. Personalized

It is not just humans that have unique food-related requirements. Just like us, different pets have different taste preferences, dietary habits and needs and even calorie requirements. These are a result of the variations in types or breeds and lifestyle. This trend has seen major traction recently with pet food manufacturers starting to come up with customized and personalized food options for pets.

• Health-focused

In a bid to jump on the healthy eating bandwagon that has taken the “human food” industry by storm, pet owners are gravitating towards pet food that is made with natural, nutritious and healthy ingredients. You can expect to find more health-conscious options in the fruits, vegetables and meat that you feed your furry friends. There will also be more focus on pet foods that cater to various aspects like ageing, ageing and skin health.

• Transparent

The preference for complete transparency in food is not something new or unusual. In fact, it has been a part of the human as well as pet food industry for many years now. However, this year, you will see more dedication to the cause. With pet owners becoming more cautious of what they feed their pets, manufacturers have started to divulge more information about where the food has been made, where are the ingredients from, whether they are sustainable, whether they have been grown in a safe and ethical manner, and so on.

A growing emphasis on ethical and sustainable consumerism as well as healthy eating has led to pet owners being willing to invest in good quality pet food. Visit our website if you wish to give your pets the right dietary treatment. You can get healthy dog treats, cat treats and even treats for your largest babies.